LPA Strategic Plan

Goal: unity

Strategy: One Voice - To unify all practice settings for the good of the profession

Strategy: Association is a home and family

Strategy: Collaboration - Working together as a profession to move the profession forward

goal: branding

Strategy: Our new WHY

Strategy: Refresh association image

Strategy: Branded merchandise

goal: technology

Strategy: Improve marketing to increase exposure of LPA and the profession

Strategy: Improve communication to increase exposure of LPA and the profession

Strategy: Develop and utilize mobile applications